Paul Roetzer is founder and CEO of Marketing AI Institute, creator of the Marketing AI Conference (MAICON),  and founder of PR 20/20, HubSpot’s first partner agency. He is the author of Marketing Artificial Intelligence, The Marketing Performance Blueprint, and The Marketing Agency Blueprint . As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.