[Keynote] The Identity Loyalty Imperative:  Understanding How to Create True Loyalty
11:00 AM - 11:40 AM (EST)

In this opening keynote address, Americus Reed discusses the “Identity Loyalty Imperative” - the business case for customer relationships that create deeply emotional and lifelong connections with customers, by internalizing your product, brand, service, or organization as part of who they are. 

Reed will describe how to create identity loyalty from scratch. How to monitor and nurture it over time and how to make sure that the brand can, through word of mouth and advocacy, create a community of fierce loyalists who will protect the brand, defend it and do its marketing for free.

The concept of Identity Loyalty is a powerful tool to utilize the psychology of affiliation, tribalism, and belonging to create a connection that becomes virtually impossible to sever. 

In this keynote you will:

  • Hear Reed describe the process of creating “Identity Loyalty”
  • Consider brand identity and consumerism as it applies to building customer trust at any stage of the customer lifecycle
  • Discover ways to make your product, service or organization more resilient
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Session Type
Main Stage