Senior Fellow at Wharton and Google’s Chief Measurement Strategist, Neil Hoyne has helped the world’s largest advertisers acquire millions of customers, improve conversion rates by over 400 percent, and generate billions in incremental revenue. How does he do it? It all starts by shifting away from a transactional mindset with a customer, to a relationship-based one. In his new book Converted: The Data-Driven Way to Win Customers’ Hearts, Neil shows us how to sharpen our long-term marketing strategy and unleash true value.