Sav Khetan is the Vice President, Product at Tealium. He has 2 decades of digital marketing, martech strategy and personalization experience under his belt, and is an advocate of leveraging workflow, content, tools and insights to unlock the real potential of first party data. In his role at Tealium, Sav helps brands make the transition from channel-based to audience-based marketing through the intersection of technology, data and operational strategy.