Fullstory Blog | Insights, Tips & Tricks, Case Studies and More

Learn to measure customer experience with six essential metrics. Understand customer perceptions, improve service quality, and increase loyalty.

'Godfather of Data' Jordan Morrow shares how to harness AI with practical steps to boost your data literacy—no need for a degree!

In a recent episode of "Cloud and Clear," Fullstory's Scott Voigt shares a deep dive into the brand's evolution and impact on customer experiences.

Customer experience analytics is the process of studying and understanding how customers interact with a business at different stages.

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

Many product teams lean on Net Promoter Score (NPS) surveys for feedback. Learn how Digital Experience Intelligence can add context to these surveys.

Explore how to predict customer behavior with data and gain insights to enhance marketing strategies and product development for better engagement.

Find out what CRO metrics you need to track, and why.

Learn best practices for using digital analytics to design exceptional customer experiences in this guide.

Benchmark Email VP of Product Marketing Allie Wolff shares how they use Data Direct to streamline everyday processes and grow revenue.

Find out how 9 DailyPay teams are using DXI to transform their customer insights and feedback loops.

Help centers are scary—users need answers that solve their problems quickly. Shopify improves the user experience by using Fullstory and Optimizely.