Indicative

With multipath customer journeys, you can get granular with your customer journey and identify the optimal path to conversion FAST. Start 2024 with a powerful new data strategy. Grow your product today with product analytics by trying our no strings attached demo here! https://bit.ly/3dynUyY #productanalytics #productmarketing #productowner

Before the GetYourGuide team found Indicative, they relied on more complex data systems that robbed their Data Analysts of time and meant that Product Managers had to wait longer to make data-informed decisions. "Indicative allows us to learn and iterate fast; it also helps us to understand new features' performance, and it speeds up our decision-making process." - Data Analyst, Get Your Guide With the use of Indicative, their team has been able to ✔️ shorten reaction time to their customers needs and ✔️ enable faster iteration + decision making. Learn more about this case study here. https://lnkd.in/dWsNPcW #customerjourney #productowner #datadriven #datastrategy

Segmentation analysis enables you to ask, answer, and act on the most important questions about your customers and their behavior. 1️⃣ Analyze the total number of times an event was performed and who your audience is 2️⃣ Fine tune your insights 3️⃣ Identify high-level event aggregates and patterns, and then get granular 4️⃣ Contextualize your analysis Learn more about why you should be using segmentation analysis, if you aren't already, here: https://bit.ly/36jpSPL #cohortmarketing #customeranalysis #customerjourney #productmarketing

By implementing a loyalty program powered by mParticle, JOE & THE JUICE was able to increase their revenue by 75% year over year. Watch the full video on this case study to learn how to leverage real-time insights, without heavy reliance on specialized data scientists, to grow your business. https://bit.ly/3RUFDEw #customerexperience #customerretention #growthmarketing #datadriven

There’s a lot of debate over whether explicit or implicit data event tracking is the better option. 🤔 Pros of explicit - 🔎 Track only what you need and know what your data means ✔️ You have more control Pros of implicit - ⏰ Minimal upfront planning ✅ Easy for non-technical users Read our full guide for more about each of these powerful tools and when you should use one over the other below. https://bit.ly/3BGcovB #datainsights #datatracking #customerdata #datastrategy

Indicative couples complex analytic capabilities with a drag-and-drop interface, a dream come true for data professionals and their teams. "Through Indicative, we can better understand our customers and create personalized experiences, allowing us to optimize acquisition, engagement and retention." - Steve Grycuk, CEO at Dow Jones Start the year off right by adding Indicative to your data strategy. Learn more here. https://bit.ly/41K10g2 #dataanalysts #digitalanalytics #datadriven

Still figuring out how AI works for your business? Tune into mParticle's Live Workshop on January 11th at 11:00am EST for a discussion on how to harness the power of AI. You will learn how to translate your customer data into intelligence, eliminating guesswork and increasing personalization accuracy. Reserve your spot here: https://bit.ly/3t9iINr #ai #productowner #productmanagers

Unsure of the metrics you should be tracking to maximize revenue? We have you covered. We recommend avoiding: ❎ Pageviews ❎ Bounce rate ❎ Session duration and time on page ❎ Registered users Find out why and which ones you SHOULD be tracking here: https://bit.ly/3CgLieU #b2bmarketing #productmarketing #marketinganalytics

Indicative's Multipath Funnel solution allows you to measure: ✔️ Measure purchase journey performance across various profiles ✔️ How new marketing campaigns/new features affect conversion rates ✔️ Multiple customer journeys in 1 visualization to identify optimal path to conversion + more. For more information on this tool and how you can use it for business growth, visit us online today: https://bit.ly/3jYJmhg #cdp #productmarketing #customerjourney

With the help of Indicative, BentoBox is able to quickly uncover key insights in the journey of their restaurants’ customers - so they can make better decisions faster and better. "Indicative is a critical tool. It's really easy to read, it's easy to generate, and it's powerful. This is enabling analyses that we couldn't do otherwise" - Bentobox Representative For more information on how to use Indicative for growth, read the full case study and then try our free demo today. https://bit.ly/3uMlx2i #datadriven #productowner #customerretention